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Research highlights importance of local councils in regional tourism
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New research from the Australian Regional Tourism Network (ARTN) highlights the important role local councils are playing in contributing towards Australia’s tourism industry. More than 250 councils contributed to the research which focussed on local government spend on tourism initiatives and programs.

Results from the research found that in 2015/16 an estimated $373 million was spent by local government on the operation of visitor information centres, events, festivals, promotion, marketing and the development of tourism. Out of the $373 million spent, two thirds ($250 million) was invested by councils in regional and remote areas. The ARTN research also found that nine in ten councils agree that tourism can offer future economic development opportunities for their local area.

Other key findings from the research include;

  • 35 cents of every dollar spent went on operating visitor information centres
  • Eight in 10 Councils directly employ staff that have a Tourism role. This equated to estimated total of 1,672 full-time equivalents
  • Employment costs for individuals employed by Councils in Tourism roles was estimated at $179M in 2015/16. This equated to 48% of Local Government spending on the operation of visitor information centres, promotion, marketing and development of Tourism

The research was conducted by DBM consultants who contacted 561 councils across Australia.

You can view the full ARTN report here.

Last modified on Tuesday, 30 May 2017 15:01

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